Privacy Policy

Effective Date: October 29, 2025
Last Updated: October 10, 2026

Introduction

Welcome to Shores & Blues (“we,” “us,” or “our”). We operate the website shoresandblues.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

Personal Information You Provide

We may collect the following personal information when you voluntarily provide it to us:

• Your email address, and your name if the signup form requests it, when you subscribe to our newsletter
• Your name, email address and any other details you include when you contact us by email or through any contact form made available on the Site
• Any other information you choose to provide when communicating with us

Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activity:

• Log data including IP address, browser type, operating system, pages visited, time spent on pages, and referring website
• Cookies and tracking technologies (see Cookie Policy section below)
• Device information such as device type, screen resolution, and language preferences

Analytics Information

Shores & Blues may use third-party analytics services to understand how visitors use the website, measure site performance and help improve content. Where analytics services are used, they may collect information such as how often visitors use the Site, which pages they view, and which site referred them to us.

How We Use Your Information

We use the information we collect for the following purposes:

• To communicate with you and respond to your inquiries
• To send you newsletters, updates, and promotional content, including automated emails such as a welcome series (with your consent)
• To improve and optimize our Site and user experience
• To analyze Site usage and trends
• To comply with legal obligations and protect our rights

Email Newsletter

If you choose to subscribe to our newsletter, we collect the information you provide through the signup form, such as your email address and, if the form requests it, your name. We use this information to send you the newsletter and related emails, which may include automated emails such as a welcome series.

Subscriber information may be stored and processed by a third-party email marketing service provider that we use to operate our mailing list. Every marketing email includes an unsubscribe link, and you can unsubscribe at any time.

Affiliate Relationships and Third-Party Links

Affiliate Marketing Disclosure

Shores & Blues is a participant in various affiliate marketing programs. This means we may earn a commission when you click on links to products or services and make a purchase. These commissions help support our Site at no additional cost to you.

We are currently a participant in the Amazon Associates Program and may participate in other affiliate programs.

Third-Party Websites

Our Site contains links to third-party websites, including merchant sites where you can purchase products. When you click on these links, you will be directed to external sites that have their own privacy policies. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any website you visit.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. Cookies and similar technologies may be used to enhance your browsing experience, analyze Site traffic, and understand user preferences.

Types of Cookies That May Be Used

• Essential and functional technologies: Used where needed for the Site to function properly
• Analytics cookies: Where analytics services are used, these may collect information about how visitors use our Site
• Affiliate tracking cookies: Used to track referrals and attribute commissions from affiliate programs

Affiliate tracking cookies may be used by affiliate networks, including Amazon Associates and any other affiliate partners we may work with. These cookies and tracking technologies help track referrals, attribute commissions, measure performance, prevent fraud, and report affiliate activity.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. However, disabling cookies may affect your ability to use certain features of our Site.

Where third-party analytics services are used, their own privacy policies explain how their cookies work.

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service providers: We may share information with trusted third-party service providers who assist us in operating our Site, such as an email marketing service used to operate our mailing list and any analytics providers
• Affiliate programs: Anonymous tracking information may be shared with affiliate networks to attribute referrals
• Legal requirements: We may disclose information if required by law, court order, or governmental authority
• Business transfers: In the event of a merger, acquisition, sale of the website or business, or transfer of assets, your information, including newsletter subscriber information, may be transferred to the new owner or entity. If you have subscribed to the newsletter, the new owner may continue to use your information to send newsletter communications, subject to applicable law and your ability to unsubscribe at any time.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Global Rights

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-out: Unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails

Region-Specific Rights

European Union (GDPR): If you are located in the EU, you have additional rights including data portability, restriction of processing, and the right to object to processing.

California (CCPA): California residents have the right to know what personal information is collected, request deletion, and opt-out of the sale of personal information (we do not sell personal information).

New Zealand (Privacy Act 2020): New Zealand users have rights to access, correct, and request deletion of personal information.

To exercise any of these rights, please contact us at hello@shoresandblues.com.

Children’s Privacy

Our Site is not intended for children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately and we will delete the information.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using our Site, you consent to the transfer of your information to these locations.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Email addresses and contact form submissions are retained until you request deletion.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this policy periodically.

If we make material changes, we may notify you by email or by posting a notice on our Site prior to the change becoming effective.

Third-Party Services

Our Site uses, or may use, the following third-party services that may collect information:

• Analytics services: Where used, to understand site usage and performance
• Email marketing service: To operate our mailing list and send newsletter emails
• Amazon Associates: Affiliate marketing program (Privacy Policy)
• Pinterest: When you interact with Pinterest links or save content to Pinterest (Privacy Policy)

These services have their own privacy policies governing the collection and use of your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: hello@shoresandblues.com
Website: shoresandblues.com

Consent

By using our Site, you consent to our Privacy Policy and agree to its terms.